Beyond Checklists: Aligning Education, Labor, and Policy

Craft is the nonprofit data platform enabling labor and learning systems to work as one. We equip leaders to turn data into direction, silos into strategy, and programs into pipelines that deliver for learners, employers, and policymakers alike.

Three professionals at a conference network together
Why We Exist

Empowering Systems to Speak to Each Other

Craft Connect aligns stakeholders through actionable insights, while Craft Consulting provides design and strategy support needed to turn those insights into better cross-system outcomes.

Our Team

Built for Learners. Backed by Believers.

We’re strategists, technologists, educators, and advocates who believe systems should serve the people who use them.

Amani Ariel-Wamala
Director, Product
Dennis Williamson
Lead, Workforce Partnerships
Jerry Jasperson
Senior Director of Technology
Jill Fellow
Director, Implementation
Jonathan Wang
Director, Growth & Revenue
Karen Riddell
Senior Sales Engineer
Kim Eckert
Lead, Apprenticeship Degrees
Mallory Dwinal-Palisch
President
Melanie Flowers
Lead, Workforce Services
Patricia Saenz-Armstrong
Head of Data & Research
Patty Moore
VP Product & Technology
Sam Uebel
Head of User Experience
Scott Smith
Head of Marketing
Sonia Cruz-Cassatt
Senior Technical Partnerships Manager
Victoria Lawrence
Head of Customer Success
Wendy Parker
Workforce Partnerships Manager

We're hiring!

If you believe data drives opportunity, people come first, and impact should scale, you just might be one of us.

Our Values

Technology with a Heart

As a proud member of the WGU family, we stand for every person within the workforce education system—from the learner to the leader.

Student Centricity

We believe systems should work for the people moving through them. Every system we connect, every data point we track, every feature we build serves one purpose: helping learners move forward.

Convening

We lead through partnership. Transformation takes a team. We bring together educators, employers, and policymakers with eyes on the prize: a workforce education system that works together.

Innovation

We challenge what’s possible. We think beyond what’s typical, test what’s doable, and build toward the future of work-based learning.

Accountability

We follow through. We take on the same high standards of transparency and impact that we ask of the partners we support.

Impact

We design for scale and complexity. We build with the intent to transform millions of lives, making opportunity more visible, more measurable, more reachable. For everyone.

Contact Us

Let's talk

Big change starts with one conversation.

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Address

Craft Education System
4001 South 700 East
Suite 700
Salt Lake City, UT 84107